MARKET READY DESIGN

BRAND • PRODUCT DESIGN

Organizations are profiting from users personal information everyday, however new US privacy laws (CCPA) have empowered individuals to take back control of their data. That's where Dataright steps in.

Project Goals

The vision for DataRight was simple, build the brand and create a user friendly web app that tracks users digital fingerprint across the web, alerts of breaches and connects them to possible renumeration available as a result of the breach.

Dataright brand logo guide
Dataright brand icon guide
Dataright brand colour guide
Dataright brand colour guide
Dataright business card designs
Dataraight brand assets
Dataright merchandise mockup
Datright marketing template asset
Datright marketing template asset
Datright marketing template asset
Datright marketing template asset
Datright marketing template asset
Datright marketing template asset

Rapid Market Ready Design

Working directly with the founding team meant we could ideate, iterate and prep for launch in quick concession, however the due to the pandemic and a lack of early investment, unfortunately this is now a legacy project.

Dataright website displayed on multiple screens
Dataright account signup displayed on phone device screens
Dataright account signup displayed on phone device screens
Dataright UI kit displayed on multiple screens

Key Achievments

  • Simultaneous branding & product design
  • Developed a robust & flexible UI kit
  • Established brand guidelines & tone of voice document to assist future marketing efforts
  • Created suite of re-usable social media creatives
  • Swift 'first-to-market' product prototype
  • Developed brand vision & key customer taglines