Launched in 2018, Hēdoïne are redefining hosiery with their award-winning tights, paving the way for sustainability and innovation in a largely outdated industry.
I joined the team as Design Director to establish an internal creative team and push the brand forward. Working with a pre-defined target market, I developed the Hēdoïne style guide, brand eco-system and worked hands on building out print and digital assets whilst establishing long-lasting templates for the newly established design team to utilise.
Direct to consumer fashion marketing is a noisy space that needs constant input, so working closely with the CMO we developed a large suite of creative templates for multiple channels to allow for rapid asset delivery.
Subscription models are great for customer retention as well as improving long term value proposition of the brand. I designed the marketing landing page as well as subscription service pages & email templates.
