The foundation of my career was built on product design, having spent many years working in the ecommerce space, so naturally I took on the responsibilty of leading UX and UI design across all Noah's digital landscape.
Being a direct-to-consumer business meant that developing a robust UI kit was key to a successful rebrand of Noah. It needed to be thorough, adaptable and visually consistent with the new visual direction.
The product team at Noah was lean but agile and we adapted an 'iterative design' methodology which allowed us to work through ideas to the live site quickly, gather results and evolve according to customer needs.
Providing customers with a community platform was a strategic plan for Noah. I was the lead UI designer for Beyond the Box, a web and mobile app built on a Contentful CMS.
