branding • design • UX • art direction

Vogacloset online store

VogaCloset brings the young trendy and outgoing fashion forward men and women in the Middle East region the latest fashion trends in Europe as soon as they become available in their home countries. Their collection is fresh with over 30,000 items and 100s of new products added daily and a new collection each week. In 2016 DCC worked together with the Voga team to refresh their brand and align it more accurately with the desired target market.

Being an online only business the most important component of the re-brand was the website which evolved into an easy to navigate and attractive/ fashion forward website, applying the latest technology where they can best communicate offers, new trends and interactive eye-catching images in the one place. The site immediately directs a visitor’s attention to a crucial call to actions, has personalized offers, highlights brands, new fashion trends and increases time spent browsing the store, ultimately converting into sales.

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project • key achievements

re-brand both english & arabic – styleguide creation – web banners guide –  mobile app – investor presentations – 30% sales uplift from launch

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