Sunuva swimwear & beachwear is an online only kids fashion label based in the UK. Their swimwear range are made from the highest quality UPF 50+ fabric and is validated by the British Skin Foundation. Born out of a frustration at the lack of stylish UV protective swimwear available in the market, Sunuva has established itself as a global fashion brand for kids with collections featured in major department stores around the world. To reflect its market reputation, the new online store needed to be a stylish, clean and easy to browse user experience which not only informed current and new customers, but lowered bounce rates and increased revenue.
By paying attention to the small yet important details throughout the customer shopping journey, we were able to re-launch a beautiful new online store following a thorough design process that included a full web and UX styleguide, responsive design prototypes and a customised user account section. Sunuva was designed and built in collaboration with Superb and Sunuva’s internal marketing team.
styleguide creation – fully responsive design & user experience – custom user account – blog re-design