art direction • design • UX

Always riding

Always Riding is an independent multi brand online store. Launched in 2008, it’s passion and purpose is to help riders all around the world choose and wear the most comfortable, stylish, and technically advanced cycling clothes & accessories available. A fine eye for detail and great understanding of the ecommerce industry drove their need to redesign and relaunch a fully responsive Magento site in 2014.

Starting with a comprehensive web styleguide and UI exercise that included everything from fonts, colours and a custom product icon-set, we were able to craft a clean, clear and unique Always Riding experience from homepage through to a shop-able look book. Always Riding was designed and built in collaboration with Diligent Commerce and Ronis BT

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pete harrington • testimonial

When you hand your project to Chadd, there’s just no need to worry about what he’s going to produce. It will be creative, it will be grounded and couched in a deep knowledge and experience of eCommerce, and above all, it will convert.

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